A free blog about Technology Partnerships, APIs and Ecosystems

Latest

Oct
27
Zero to One Text

The Complete Guide to Standing Up Your First Partner Program

Standing up a partner program requires intentionality and collaboration across multiple functions in your organization
4 min read
Oct
15
Cloud with words "API-First"

Being an API-First Partner: What It Means and Why It Matters

An API-first company prioritizes the design, development, and deployment of application programming interfaces (APIs) before anything else.
4 min read
Sep
29
Badges and levels

The Subtle Differences Between Tiering and Badging in Partner Programs

Master these crucial tools for running successful partner programs.
3 min read
Sep
12
Azure GCP AWS logos

Cloud Marketplaces Introduction

Cloud marketplaces serve as centralized platforms where customers can discover and purchase software.
4 min read
Aug
21
2 people building a rainbow model together

Tips for Negotiating with Alliance Partners

Alliance partnerships can be a great way to grow your business, expand your reach, and gain access to new resources.
3 min read
Aug
02
Trust in Alliances

Breaking and Building Trust: Lessons for Successful Partnerships

How can you build and maintain trust in your partnerships, and what pitfalls should you avoid?
2 min read
Jul
02
Question Mark

"What Does Good Look Like?" and Other Questions for Partnership Success

Asking the right questions is essential to navigating the partnership journey.
2 min read
May
29
Funnel Diagram - Wide on left, narrow on right

Charting a Course Through Uncertainty

Acknowledge the inherent unknowns associated with the start-up phase of any collaborative effort.
2 min read
May
07
Product Market Fit Venn Diagram

Measuring PMF for Product Integrations

How to gauge whether your integration truly resonates with users and customers.
2 min read
Apr
18
Man walking a tightrope

Partnership Potholes: Avoiding Common Challenges

Product partnerships offer a wealth of potential benefits, from expanding your user base to unlocking innovative solutions. However, the road
3 min read