Maximizing Partnership ROI: Focus on Users or Revenue
In the fast-paced world of enterprise partnerships, the value of any collaboration often boils down to one simple question: Will
Desire Minus Friction: The Key to Scaling Enterprise Partnerships
In the world of partnerships, growth is a simple equation: Growth = Desire - Friction.
15 Lessons from 15 Years in Enterprise Partnerships
15 important Partnerships lessons learned, backed by real-world examples.
The 5Cs of building trust
The 5 Cs of building trust in an alliance provide a framework for fostering this essential element.
The Complete Guide to Standing Up Your First Partner Program
Standing up a partner program requires intentionality and collaboration across multiple functions in your organization
Being an API-First Partner: What It Means and Why It Matters
An API-first company prioritizes the design, development, and deployment of application programming interfaces (APIs) before anything else.
The Subtle Differences Between Tiering and Badging in Partner Programs
Master these crucial tools for running successful partner programs.
Cloud Marketplaces Introduction
Cloud marketplaces serve as centralized platforms where customers can discover and purchase software.
Tips for Negotiating with Alliance Partners
Alliance partnerships can be a great way to grow your business, expand your reach, and gain access to new resources.
Breaking and Building Trust: Lessons for Successful Partnerships
How can you build and maintain trust in your partnerships, and what pitfalls should you avoid?
