Depth of Product Integrations
One decision that often has to be made during a product partnership, is how deeply should you integrate your products with your partner?
Product strategy, should drive Partner strategy
Once you have a clear understanding of your product strategy, you can start to identify potential partners who can help you achieve your goals.
Partnership Lifecycle
Once you have decided to start a partner program, it can be helpful to have a rough plan for these partnerships.
Input Goals vs. Output Goals
Input goals help shape the path you must take, and the activities you must do, to reach your objective (or output).
How to Launch a V0 Product Partner Program
There is no right or wrong approach. Just put one foot in front of the other and start talking to people about what they need.
Why Partnerships are important
According to Okta, companies with 2,000 employees or more, deploy an average of 187 software applications to run their businesses.
How Partners are helping Atlassian become a $10B Company
Insights on how Ecosystems and Partnerships can help SaaS businesses grow.
Moving from Strategy to Execution in Partnerships
Here are a few ideas to consider when you are trying to take a Partnership strategy and make it a reality.
Managing different ways of working in a Tech Partnership
Try and view these differences as strengths to be leveraged, rather than challenges to be overcome.
