The 5Cs of building trust
The 5 Cs of building trust in an alliance provide a framework for fostering this essential element.
The Complete Guide to Standing Up Your First Partner Program
Standing up a partner program requires intentionality and collaboration across multiple functions in your organization
The Subtle Differences Between Tiering and Badging in Partner Programs
Master these crucial tools for running successful partner programs.
Breaking and Building Trust: Lessons for Successful Partnerships
How can you build and maintain trust in your partnerships, and what pitfalls should you avoid?
Innovating with an alliance partner
Partnerships are a powerful way to drive innovation. By working together, two companies can create something new and groundbreaking.
Accelerating Partnerships: How Events Can Drive Progress
This blog explores how industry events can accelerate partnerships.
Partnership Term Sheets
How to leverage Agreements to Build Successful Collaborations.
Building a Resilient Ecosystem
While large players bring undeniable benefits, their presence can also stifle innovation.
5 Ways to Be a Partner-Friendly Company
more than half (60-65%) of strategic partnerships fail. Here are five ways to be a more partner-friendly company.
Beware of "Barney" Partnerships
Not all partnerships are created equal. If you're not careful, you could waste your resources on a partnership that doesn't deliver any value.