May
29
Charting a Course Through Uncertainty
Acknowledge the inherent unknowns associated with the start-up phase of any collaborative effort.
2 min read
product partnerships
May
07
Measuring PMF for Product Integrations
How to gauge whether your integration truly resonates with users and customers.
2 min read
Mar
14
The $10 Budget Challenge for Product Partnerships
The $10 Budget Challenge is a powerful tool for prioritizing ruthlessly.
2 min read
Feb
07
Measuring the Indirect Impact of Product Partnerships
Gauging the indirect growth generated by partnerships often needs a creative and nuanced approach.
2 min read
Oct
06
Key roles for Partnership Teams
While Partner Managers may help kick-start a partnership, you need a deep bench of SMEs to make the partnership successful.
2 min read
Aug
21
When to 'End-of-life' a Partnership / Integration
No one wants lots of poorly adopted integrations, getting little investment, living on forever in a marketplace.
2 min read
Jun
30
Depth of Product Integrations
One decision that often has to be made during a product partnership, is how deeply should you integrate your products with your partner?
4 min read
May
31
Partnership Lifecycle
Once you have decided to start a partner program, it can be helpful to have a rough plan for these partnerships.
2 min read
May
01
How to Launch a V0 Product Partner Program
There is no right or wrong approach. Just put one foot in front of the other and start talking to people about what they need.
2 min read
Mar
02
How Partners are helping Atlassian become a $10B Company
Insights on how Ecosystems and Partnerships can help SaaS businesses grow.
2 min read